In the long going untiring race of finding the best alternate of milk especially for vegans and people suffering from lactose intolerance are about to be extremely happy as companies are working tirelessly and have come up with great alternatives such as almond milk, soy milk and several other plant based milk and now, oat milk is the new fav in market for every oat milk coffee lover and ready to be used in other beverages as well.
Oat milk, compared to almond, is much cheaper to produce as almonds are comparatively expensive in their race and consumes a lot of water to grow. Now if you turn almond into milk the same is the case. It consumes a lot of milk as compared to oats which require a minimum amount.
Apart from almond, soy and other milks have not been able to gain much popularity as they have a long endless list of artificial flavors and thickening chemicals which are obviously harmful for health and disliked by even people who rarely care about their diet.
Look at more info here: a 25 year old founded Swedish company worked tirelessly to bring oat milk to the market. This company, with the help of its professor found that oat is one of the abundant crops in the world which needed to be used for more than just oatmeals. So he came up with a process which liquified oats into rich milk all the while preserving its high fiber digesting nutrients which are as rich in health just as oatmeals but in a new defined and refined form. This oat milk cream would later be added to milk as per requirement. This is the reason and secrete behind oat milk’s same consistency as the regular cow milk.
If you think that oat milk was directly introduced to supermarkets and that’s where it gained its popularity from, then you are wrong, my friend.
Oat milk was brought to coffee shops before supermarkets for taste testing and surveying the response of customers to this milk. Oat milk producers wanted to make sure that their product reaches market in fully refined form which could become instantly the next favourite of people. And that is exactly what happened through their different marketing approach proving to be beneficial for their product.